Callum Hitchens
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Monday, September 17, 2018
Audience Theories
Audience Theories
The Reception Theory
–
Stewart Hall. The
audience decide the
message of the media.
https://www.youtube.com/watch?
Cultivation theory
–
the audience chooses
media which
reinforces their own beliefs.
https://www.youtube.com/watch?v=7hKaIeAi7OI
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