Marketing and Distribution
Distribution
- The distributor chooses which film to distribute, often seeing the film at a film festival. This is common for independent movies.
- They decide on the number of digital copies and pay for each.
- Negotiate the release date and site of exhibition.
- Agree on budget and sequence a campaign across a range of online, audio-visual and print platforms.
- Online platforms include a website as central marketing hub with convergent links to travelers on YouTube and other social networking platforms.
Digital Distrubution
Towards the end of 2005, the UK distribution and exhibition sectors were starting to move towards digital distribution and exhibition.
Digital technology is seen to offer a more cost effective and logistics-light alternative to the tried and trusted, but unyielding model of 35mm print distribution.
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