What accounts for Disney's continued success?
In the early stages of Disney it was purely the creative talent and persistence of Walt Disney that gained them lots of success. Disney's first cartoon that was made, Mickey Mouse was an immediate sensation and lad to the dominance of the Disney studio for many years. Over time the money Disney the company have gained from their creations has allowed them to invest in and buy many other businesses. Disney have bought Pixar, Marvel, Lucas Film and parts of 21 century fox. This allows Disney to have a very wide range of audiences, which they already somewhat had with their movies that were created for whole families to enjoy. This range has hugely contributed to the success of Disney, and the more successful Disney are the more they can expand their range to become even more successful
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