The answer to this question will be your blog address: how is the UK newspaper industry attempting to combat the fall in print circulation? Write your answers on your blog. You should leave this question until last. You should attempt to write for between 10-15 minutes.
The UK newspaper industry is attempting to combat fall in print circulation through the use of the internet. News brands will show adverts on their websites and attempt to use paywalls in order to combat the fall in print circulation.
News brands attempt to display adverts on their websites. So for example the daily mail may display adverts down the side of one of its articles on its website. Other companies must pay the daily mail for this and that is where the money comes from. News brands are payed money to display adverts on their websites.However, Google and Facebook take a large percentage of this money which makes it hard for news brands to fully combat the fall in print circulation.
Furthermore, news brands also use paywalls on their websites to combat the fall in print circulation. Paywalls require anyone who browses a newspapers website to pay money to read certain articles. For example the guardian could have a paywall where they have a story about Brexit on their website but readers can only read the first few paragraphs and must pay past the paywall in order to read the full article. Many readers dislike the idea of a paywall however some do buy it and therefore help the news brand to combat the fall in print circulation.
Although news industries in the UK are combating the fall of print circulation through the use of news brands online, the news industry is still heavily damaged by the fall in print circulation.
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