Statement of Intent

Statement of Intent

My print advert for "Your Food" will focus on creating representations of variation and relaxation along with appealing to the first stage of Maslow's hierarchy of needs, physiological, mainly the need to eat. I will need to take photos of food to appeal to the physiological need. The food should be varied, a high amount and should look good. The mise en scene should be a calming colour to give connotations and representations of relaxation. I intend to mainly use the mode of still image through a picture of food that will apply to the physiological need of the audience. This picture will show some variations of different types of food people could get from the delivery service. The food will need to look good and be of high amounts in order to appeal to the physiological need to eat as much as possible. The different types of food will need to be varied to show the variation that "Your Food" has and the background will be a calming peaceful colour to show that eating from "Your Food" is a relaxing and peaceful experience. This is what i intend to do for my print advert for the delivery service of "Your Food".