Prosumer
Prosumer is a blend of the words 'consumer' and 'producer'. A prosumer is someone who both produces media and consumes media.
David Gauntlett
David Gauntlett came up with the idea of a 'prosumer'. He said "We need to recognition that the separate categories of 'producer' and 'audience' are collapsing, as a growing number of people become creators, curators, arrangers and re-mixers of digital media".
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