Minecraft Economic Context Table

Friday, October 12, 2018

Minecraft and Audience

Minecraft and Audience

Why is Minecraft so popular?
  • Players can do what they please.
  • A unique 'retro' look.
  • 4 game modes, so there is a lot to do.
  • Players of the game have a lot of freedom.
4 Modes
  • Survival
  • Creative
  • Adventure
  • Spectator
Original Target Audience

Independent programmers and coders or budding ones were the original target audience for the game. The game has a "modding" scene where players can change the game as they please. However after Microsoft bought Minecraft its target audience seems to have moved more towards children from around 7 - 12.

Fandom

Fandom of Minecraft is mostly hated gaining the game criticism. The fandom of Minecraft is quite intense and even has it's own convention known as Minecon.

Community

Minecraft has a large community. Their audience helps to market the game.

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