The Minecraft audience is dominantly male with 75% of audience members being male and 24% being female and the other 1% being non-binary.
The median age for the game is 23.
Types of gamer that play Minecraft:
- casual - 11%
- core - 72%
- hardcore - 16%
The frequency at which audiences play Minecraft (for more than 30mins at least):
- 0-1 day: 5%
- 2-3 days: 17%
- 4-5 days: 24%
- 6-7 days: 53%
Motivations
Different audience members will have different motivations for choosing to play. For Minecraft the three highest motivations to play were: community (59%), discovery (56%) and design (56%). The three lowest motivations were: power (4%), competition (4%) and completion (1%)
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